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B2B versus B2C Social Media – Because you are not Coca Cola

In this engaging and impactful keynote, Philippe Cesson communicates exciting, fresh ideas
for generating business growth via Social Media, by distinctly evaluating Business to
Business Social Media versus Business to Consumer Social Media.
Too many Social Media managers and companies apply B2C techniques to a B2B
environment and wonder why they are not generating the engagement they are looking for.
And B2C Social Managers and companies could benefit from using some of the highly
targeted techniques that a few innovative B2B companies are implementing.
In plain English, Philippe demystifies all the myths and wasted opportunities surrounding
Social Media, to deliver concrete tools and techniques Social Media Managers, Executives
and CEOs can leverage today, B2B and B2C alike.
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